Clarity: This helps the audience understand the story better by allowing them to see which parts are important to the plot, in the order in which they make sense. The clarity of continuity editing in crucial for storytelling in order of plot.
Hides Editing: Good continuity allows editing to be hid, which allows the audience to be more immersed into the story rather than the cuts. If a continuity editing is done poorly, the audience would not only be confused, they would also be more focused on the editing.
Rhythm: The rhythm continuity editing creates can build suspense or expose the mood of the scenario. This way, the views would understand the kind of mood a character is feeling or how dangerous a situation is.
Keep the same style: Switching from a style to another style is a totally different deal compared to switching from a different rhythm. Switching styles in a certain edit can confuse the audience because it changes the flow of the edit.
Have an establishing shot: Including an establishing shot before a scene helps the audience have an idea of the setting. For example, if the establishing shot shows a farm with little technology, we know that the story is going to take place on either a poor farm or a farm back when technology was less developed.
Cut on action: Cutting on action helps hide the editing. If the editor decides to cut when the action is settled, the scene can feel cut off, which causes the audience to feel confused or alerted. Cutting when there is no action should only be one purposefully.
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