The end of the golden age of Hollywood was caused by the government's limitations upon big film companies that monopolized theaters. Previously, theaters were either owned by a film company or indirectly controlled by one. They used a strategy known as "blocking booking" which gave the film companies the ability to enforce contracts upon theaters to display a certain "block" of films. Following the prohibition of the monopolization of theaters, it created "a strong incentive for the studios to make 'movies with built-in demand.'" The connection between theaters and productions changed through the alterations in how the total gross is distributed.
No comments:
Post a Comment