Color in Storytelling

Answer the following questions in an in depth - paragraph:

1. What does this video essay say about the purpose of color? What does the narrator have to say about associative and transitional in storytelling.
2. What is one way you could use color going forward in your filmmaking considering what you've learned this week?

The purpose of color can be divided into two: associative and transitional. The repetition of a single color throughout the film can be used to help the audience associate the color with a certain idea. Once the association is established, subject can be referenced with the color without the physical presence of them. The establishment of a certain color scheme or the repetition of a color can allow specific color to be an outlier. This is the transitional use of color. Shifts in color pallets can suggest a character's development,  change in setting, or whatever the color change is highlighted in. These two types of color uses can be combined as well to enhance the story. Going forward, I would consider the colors I incorporate in my shots from clothing, setting, props, and framing. I would take into consideration the importance of luminance and saturation and the effect it has on the overall story.