How is a public service announcement different from a commercial? Why are they not seen as often compared to in the past?
Compared to a PSA, commercials are paid advertising. On the other hand, time for the PSA is donated by the broadcaster for the specific public interest. They often appear during low-viewing time slots because it is considered to be less of a loss when donating the time. However, it is very effective for a popular TV station to air a PSA during high-viewing hours if it is for an impactful cause in the local community. These PSAs are becoming less common compared to the past because PSAs don't directly benefit he broadcaster financially. The TV stations are far more interested in branding themselves with self-advertising.
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