The Ad Council

What does the Ad Council do? What is its mission? Do you recognize any of their campaigns growing up? Which ones? Why do you feel they were effective?

The Ad Council is America's largest producer of public service advertising. They develop campaigns to advertise a certain cause during the donated ad time. Their mission is to "identify a select number of significant public issues and stimulate action on issues through communications programs that make a measurable difference in our society." The only campaign I recognize is Michelle Obama's "Let's Move" campaign. This campaign was effective because it was well advertised through TV shows and collaboration with other organizations. In addition, this movement was successful because the campaign hit a specific audience with a concern that many parents face with their children.