What are three key pieces of advice that this article gives on educating potential clients on creating videos for them?
When dealing with clients, it is important to communicate the client's requirements and vision for the video. It will be effective to know firmly when they want it and what their budget is limited to. An easy way to understand their vision is through a sample video. They may have a specific video in mind that fits well with their ideal style. One thing to keep in mind before shooting the video is that you must be approved by a single point of contact. It is very expensive to reshoot an entire video just because a high positioned person who was initially uninvolved with the project has a problem with it. In order to efficiently produce a video for a client, it may be useful to share the production schedule that establishes milestones. With each of these milestones signed off as they go, there will be less confusion and more communication between the filmmaker and the client.
When going on to post production, the client should not see a big portion of it. This is to help the creative vision of the editor themselves without interruption. Although it is okay to show them the rough cut, it is not recommended to show them a extremely rough cut. They will most likely not understand the potential of a final cut when shown a poorly done rough cut.
As of financial issues, keep in mind that being open about expensive costs will help in the long run. Bringing down expectations can help the clients get educated on the complexity of the production process.
No comments:
Post a Comment