Writing an Effective Video Script

What are the four parts of an effective video script? What do each of these parts do for your final video?

1.  The hook

This part states what the video is a couple seconds of content that catches the audience's attention in a short and interesting way. This keeps the audience engaged in the video to tell them why they should keep watching the video. 

2. Introduction

The introduction should state "who you are and give any additional information related to your video or video purpose." This acts as a reinforcement of the hook and it is also a good time to add any branding elements. 

3. Body of Video

This is the most important part of the video because it consists of the bulk of the information. This is is key to making a video because it is the content the viewer came to see.

4. Call for action

This increases viewer engagement because it suggests commenting, subscribing, or hitting the notification bell. This is especially effective if the video is intended for marketing purposes.